Case Study for the Digital Asset Marketplace Protocol Tailored for the Gaming

Key Takeaways

• The foundation and expansion of industries begin with the act of "exchange," which drives the creation of new markets and business models by promoting specialization and the division of labor.

• The online gaming market serves as a compelling example of this economic function of exchange, with P2P trading of in-game items becoming widespread following the rise of multiplayer games in the 2000s.

• The activation of such P2P trading not only enhances player engagement but also paves the way for the gaming industry to evolve from a closed-loop system into an open economic model.

• However, traditional P2P trading platforms that rely on centralized escrow models face structural limitations in terms of trust costs and scalability. Addressing these issues requires blockchain-based infrastructure with trust inherently built in.

• OVERTAKE is building a P2P digital asset protocol designed to expand in-game economic systems, leveraging its large base of Web2 users with real trading experience and the powerful capabilities of Sui—which combines high-performance infrastructure with the Move programming language to flexibly define both assets and their interactions.

1. Introduction

‘Exchange (or trading)’ has long served as a foundational driver behind the formation of prosperous societies and the advancement of diverse industries. Since no individual can acquire all necessary resources and skills alone, people have engaged in acts of exchange to foster specialization and division of labor. This process has created new market opportunities and business models, fueling the growth of both foundational and derivative industries.

Today, with the rapid development of the internet, new forms of digital assets—such as game items, IP-based assets and licenses, mobile vouchers, and digital subscriptions—are emerging across online environments, expanding the frontiers of many industries. However, unlike in the physical world, the digital realm still lacks a sufficiently reliable framework for defining and exchanging such assets. As a result, despite their potential to transcend physical constraints, these assets are often underutilized or remain confined within siloed ecosystems as virtual representations.

For the digital economy to achieve a meaningful leap forward, it is essential to establish an environment in which assets are clearly defined and can facilitate broader user interactions—ultimately enhancing the role of exchange in digital spaces. In this regard, blockchain can serve as a powerful enabler. By allowing trustless expression and distribution of digital assets, blockchain can unlock their utility across borders, enhance their exchangeability, and pave the way for the horizontal expansion of entire industries.

This article explores how digital asset marketplaces can be redefined through Web3 components, using OVERTAKE as a case study centered on the gaming ecosystem. OVERTAKE utilizes ‘Move on Sui’ to restructure in-game assets—which have traditionally existed within closed environments—more flexibly on the blockchain. In doing so, it enables peer-to-peer (P2P) digital asset trading and lays the groundwork for greater interoperability across gaming ecosystems. This approach not only opens up new possibilities for how digital assets can be structured and utilized on-chain but also offers a compelling glimpse into how the gaming industry might evolve around on-chain P2P marketplaces.

2. P2P Transactions for Scalable Gaming Ecosystem

2.1 Evolving In-Game Economies Through Richer Player Interactions

Before the 2000s, when single-player games dominated the industry, game development primarily focused on delivering predefined, scenario-based experiences. However, with the advent of online technologies in the early 2000s, multiplayer games began to gain traction. This shift pushed developers to move beyond designing individual gameplay mechanics and toward enabling meaningful interactions among players within the game.

Source: UI for Exchanges in Maple Story & The Kingdom of the Winds | Naver Blog & Youtube Channel

At a basic level, systems like item crafting, enhancement, and trading allowed players to organically form communities and informal markets. Because acquiring rare items or mastering specific skills often required significant time and effort, players were naturally incentivized to collaborate or trade in order to achieve their goals.

This dynamic gave rise to the increasing value of digital assets within virtual worlds, setting the stage for robust in-game economies. While earlier games with limited player interaction typically featured closed economies centered on consumable goods, the emergence of player-to-player exchanges shifted this paradigm. The value of in-game items began to reflect real-world market principles such as scarcity and supply-and-demand dynamics, empowering players to accumulate and trade assets in increasingly autonomous, complex economies.

Over time, the structure of item and currency trading grew more sophisticated, eventually extending beyond the games themselves. Players began buying and selling rare items or entire accounts through external peer-to-peer (P2P) marketplaces, effectively linking virtual assets to real-world monetary value.

2.2 Implications of an Active P2P Trading Market

Notably, these P2P transactions—especially those linking in-game currencies with real-world money—have emerged organically through third-party platforms, driven purely by user demand and supply. These platforms originally developed as unofficial marketplaces formed autonomously by players, without any involvement from game developers. The continued growth and increasing sophistication of such markets reveal an important insight for game companies: game ecosystems are capable of evolving beyond closed-loop systems into more comprehensive and open economic models.

Source: Itemmania (as of May 12, 2025)

First, the activation of P2P trading platforms enables players to move beyond repetitive grinding for in-game resources and focus instead on the aspects of gameplay they find most enjoyable. This shift not only deepens player immersion but also drives both new user acquisition and higher retention among existing users.

For example, according to Itemmania, one of Korea’s leading P2P marketplaces for game assets, major titles such as MapleStory, Lost Ark, Dungeon & Fighter, and The Kingdom of the Winds: The Classic—many of which have been live for over a decade, or even 20 years—continue to rank among the top games by P2P trading volume*. This suggests that loyal users, who are primarily responsible for producing in-game assets in these long-running games, play a crucial role in sustaining ecosystem vitality and encouraging ongoing engagement.

*Take MapleStory, for instance, which boasts over 180 million registered users worldwide - while the exact transaction volume within the game isn’t publicly disclosed, Itemmania’s parent company, IMI, reported annual revenue of approximately 48 billion KRW (~$36M USD) as of December 31, 2023. Given a standard transaction fee of around 5%—with individual trades ranging from a few thousand to tens of thousands of KRW—it is reasonable to infer that P2P asset trades within MapleStory alone may account for tens or even hundreds of billions of KRW in total transaction volume.

Source: KRW per 100 million Mesos(MapleStory Elysium Server) | Itemmania

Moreover, P2P marketplaces offer valuable insights into how each game title should structure and calibrate its in-game economy. As games scale and in-game interactions become more complex, a well-balanced economic system becomes essential to long-term sustainability.

In this regard, P2P trading platforms serve as objective benchmarks that reflect real-world value exchanges—particularly through the exchange rate between in-game items and fiat currency. These external signals help developers assess actual demand, scarcity, and asset circulation, enabling them to compensate for the limitations of in-game economies by referencing external market behavior. In essence, the mere presence of P2P trading activity signals that certain in-game assets possess tangible economic value, with their exchange rate serving as a credible proxy for market worth.

Finally, P2P marketplaces also offer a way for departing players to safely recover the value of the digital assets they’ve accumulated. (As the following section will explore in more detail,) despite the many potential advantages for game publishers, legal and structural constraints often prevent them from directly supporting two-way P2P exchanges between real-world currency and in-game items. As a result, even when certain game assets hold significant value, there is typically no official channel for players to cash out when they stop playing. In this context, P2P trading markets emerge as the only viable exit route for players to realize the value they’ve created—playing a critical role in reinforcing user-centric asset rights within gaming ecosystems.

2.3 Operational Limitations of P2P Trading Platforms

Despite the consistently significant trading volume on P2P platforms, game companies have shown little interest in operating their own P2P trading systems, and even go so far as to discourage the use of external P2P platforms through explicit clauses in their terms of service. This reluctance can largely be attributed to four main reasons.

First, there are concerns around game balance and in-game operational control. Allowing in-game items or currencies to be freely traded for real money can destabilize the internal economy. Developers carefully calibrate item values and acquisition difficulty to maintain fair competition, but unregulated P2P trading can disrupt this balance. It can lead to behaviors such as hoarding or trigger extreme price volatility, distorting the game system in unintended ways.

Second, legal and regulatory risks come into play. Different countries have varying laws on the ownership and trade of virtual assets. Even if developers are not directly involved in third-party transactions, they may still face reputational harm or legal consequences in cases of fraud or disputes. Moreover, if real-money item trading is perceived as a form of gambling or speculative behavior, it could attract regulatory sanctions.

Third, P2P trading may conflict with existing business models and revenue structures. Many games rely on monetization methods such as free-to-play mechanics, season passes, and randomized loot boxes. Introducing open trading systems could undermine the value proposition of in-game purchases. While developers could theoretically monetize official trading platforms via transaction fees, doing so might reduce player incentives to engage with traditional in-game payment models.

Lastly, operating a secure and user-friendly trading platform introduces significant burdens. It demands infrastructure investment, customer service capacity, and robust cybersecurity. Developers must be prepared to respond to account breaches, item duplication, and scam-related disputes. These responsibilities can stretch resources thin and detract from core game development and live service operations.

As a result, most developers remain hesitant to launch official P2P platforms. This has led to the rise of third-party services like eBay on a global level, and platforms such as Itemmania or Itembay in Korea, which step in to fill this gap.

As a result, most developers remain hesitant to launch official P2P platforms. This has led to the rise of third-party services like eBay on a global level, and platforms such as Itemmania or Itembay in Korea, which step in to fill this gap.

However, these third-party platforms are unable to fully resolve the issues mentioned above and, in addition, face structural limitations of their own that inevitably constrain their growth: 1) First, centralized escrow models adopted by external platforms require them to manually determine which games and asset types to support. As the number of supported games and players increases, the operational complexity rises exponentially. 2) More importantly, the core issue lies in the lack of integration between these external platforms and the games themselves. Because P2P trades are not directly connected to in-game systems, real-time interaction is impossible—making trust costs between counterparties an unavoidable consequence.

To compensate for this uncertainty, platforms are forced to invest heavily in security and operations—costs that ultimately translate into high transaction fees.* These fees are directly passed on to users, which in turn limits the functionality, utility, and competitiveness of P2P trading platforms, making them inherently less scalable.

*While fees vary depending on platform type, time of use, and payment method, the total transaction fee—often including payment gateway charges—typically hovers around 20%.

2.4 Opportunities for Blockchain-Based P2P Digital Asset Markets to Mitigate Network Diseconomies

One potential starting point for addressing these network diseconomies is to explore the idea of building traditional P2P trading platforms on top of blockchain infrastructure - however, this approach still does not fundamentally resolve several structural challenges—most notably, conflicts with the system balance or business models designed by game developers. As such, its practical viability is likely limited to game titles or publishers with policies that are favorable toward blockchain integration and P2P trading platforms*.

A blockchain-based P2P digital asset marketplace enables secure, instant, and transparent transactions without intermediaries through a trustless network. It also supports expressive asset representation and flexible, clearly defined interactions around those assets. Moreover, with the use of smart contracts, interactions between assets can be automated, enabling richer, more cost-efficient, and instantaneous trading experiences. In essence, blockchain serves as a foundational infrastructure for designing user-centric markets while significantly reducing the trust cost traditionally borne by stakeholders and allows for the flexible expansion of asset categories.

For traditional gaming companies, this opens up new possibilities to better meet evolving player demands and keep pace with the rapid development of the industry, and by complementing in-game asset systems and embracing a more open ecosystem design, games can achieve greater operational scalability. Just as the trading of in-game assets has naturally extended to external P2P markets in the past, the shift toward a programmable and open environment is essential for broadening the value and utility of game IPs and ensuring their long-term sustainability. Community-driven creation and organic ecosystem growth can evolve games into expansive, IP-centered platforms, while token and incentive mechanisms play a key role in organically linking user-driven activity with ecosystem expansion.

*Aside from counterparty trust concerns, as discussed earlier, P2P trading can enhance the utility of gameplay from the player's perspective—yet the standoff between game developers, players, and regulators around third-party P2P platforms remains unresolved.

3. Case Study: OVERTAKE's Leap Toward Becoming the Standard Engine for Gaming Digital Asset Economies

3.1 Rich Game Asset Representation Requires Game-Specific Platforms

Building on the possibilities discussed earlier, various initiatives have emerged within the Web3 space—from existing or new game developers to native Web3 marketplaces aligned with Layer 1 ecosystems—all aiming to define game assets on-chain and enable their P2P exchange. However, most of these efforts have struggled to gain meaningful traction. At the core of this limited success lie two key constraints.

First, these platforms were neither purpose-built for game asset representation nor did they prioritize it. For the Web3 gaming ecosystem to truly scale, it's crucial to establish a technical foundation that supports rich, on-chain expressions of in-game assets and their interactions. This foundation must be treated as a strategic priority and executed with urgency. Yet to date, few players have fully embraced this responsibility.

While marketplaces like OpenSea have shown some initiative by proposing and developing technologies such as royalty standards, most remain general-purpose platforms. As a result, accommodating the specific asset standards demanded by games often requires a lengthy and complex review process. This lack of agility has ultimately done little to reduce the onboarding barriers for game developers in Web3.

In some cases, game studios have built their own P2P asset trading platforms, but even among these, it is rare to find examples where interactions around on-chain assets were precisely designed and rapidly defined. This is often because these game companies either lack the internal capabilities to quickly absorb and implement the standard technologies required for on-chain asset trading, or because they are not merely platform providers but also take on the role of game publishers. As a result, they must allocate significant resources to supporting their clients with tokenomics design, ecosystem partnerships, and other Web3-related needs. Consequently, technical research and implementation related to asset structuring and interaction design inevitably become lower priorities.

Second, to support a wide range of games and enable asset interactions across them, the underlying infrastructure of the marketplace must be highly scalable and efficient. To this day, most blockchain environments still face performance limitations when it comes to processing all game logic on-chain. As a result, even if a game is able to define all required asset types and interactions on-chain, the lack of a robust infrastructure capable of supporting them reliably makes Web3 onboarding a burdensome and risky choice for most game developers.

In essence, while blockchain holds the potential to provide an ideal, trust-based infrastructure for P2P trading, the lack of strategic and technical foundations for precisely representing and managing the complex structures and interactions of game assets on-chain has repeatedly prevented meaningful outcomes from materializing.

3.2 OVERTAKE Built on Sui Netowork

3.2.1 Primer on OVERTAKE

In this context, OVERTAKE’s recent decision to build a marketplace protocol specializing in game asset trading on the Sui blockchain represents a strategic move worth watching - Sui is a high-performance blockchain known for its parallelized transaction processing, capable of supporting tens of thousands of TPS and achieving sub-500ms latency.

The OVERTAKE team brings deep domain expertise, having previously operated some of the largest P2P based Web2 game item marketplaces in Korea and China—such as ItemBay and ItemMania—with a cumulative transaction volume exceeding $3 billion and a user base of over 30 million. With OVERTAKE, they aim to address the limitations of existing P2P asset trading platforms and deliver a safer, more efficient trading experience by integrating blockchain technology at the protocol level.

Unlike many existing Web3 marketplaces that have focused on onboarding new users by building general-purpose trading infrastructures for the broader Web3 ecosystem, OVERTAKE takes a distinct approach: it targets Web2 users who already have real trading experience in traditional games—retaining the existing user base while replacing the underlying infrastructure with Web3 technology. This approach is especially noteworthy because, unlike typical Web3 users who often respond to short-term incentives, OVERTAKE can be centered around genuine users with sustained demand—less reactive to market volatility and hype.

The rationale behind OVERTAKE’s selection of the Sui blockchain as its core infrastructure is clear. Traditional blockchains often fall short in handling large-scale item transactions due to limited throughput and scalability, or they present overly complex user experiences that discourage mainstream gamers. In contrast, Sui offers high throughput and a developer-friendly environment ideally suited for representing game items with dynamic properties—thanks to its object-centric data model and the expressive power of the MOVE language.

Features like zkLogin, which enables wallet creation via simple social logins, and sponsred transaction, which eliminates transaction fees for new users, further reduce the barrier to entry. These design choices align perfectly with OVERTAKE’s goal of extending familiar Web2 user behaviors into the Web3 environment as seamlessly as possible. In short, OVERTAKE required infrastructure that delivers both technical robustness and user accessibility—and Sui proved to be the optimal choice.

3.2.2 Move on Sui for Rich Asset Representation and Interaction

The Move language adopted by Sui is a reengineered version of the original Move developed for Meta’s Diem project, redesigned to suit the Sui environment. While preserving original Move’s emphasis on safety and asset-centric principles, Sui’s implementation(Move on Sui) introduces enhancements in security, expressiveness, and performance—making it particularly well-suited for precisely managing complex, interactive data such as in-game assets on-chain.

One of the most distinctive features of Move on Sui is its resource-oriented programming model, which defines assets as immutable entities called resources. This model ensures assets cannot be arbitrarily duplicated or discarded, thereby enabling safe handling of digital property. These resources are encapsulated within modules, allowing developers to interact with them through clearly defined interfaces without having to manage internal complexity. Fine-grained control is supported through flexible permission settings. Moreover, features like static type checking, a borrow checker, and formal verification help eliminate potential bugs and security vulnerabilities prior to execution.

Source: The owner of a Prime Machin NFT can modify its traits (e.g., background color) and claim the assets held by the NFT | triangle.nozomi.world

Also, Move on Sui enables not only fine-grained representation of individual assets but also the relationships between them on-chain, thanks to its object-based state management model. Because each object maintains its own state independently, transactions that don’t interact with each other can be executed in parallel—enabling high throughput and lower fees even on the same hardware. This architecture supports advanced features such as Dynamic NFTs, which automatically update their metadata to reflect changing attributes (e.g., a character’s level or equipment stats), and Nested NFTs, where a single on-chain asset can encapsulate complex, hierarchical relationships among multiple assets.

Finally, Sui introduces the concept of Programmable Transaction Blocks (PTBs), which allow complex operations—typically requiring multiple separate transactions—to be bundled and executed as a single transaction. Supporting up to 1,024 operations under a single signature, PTBs enable users to carry out intricate in-game logic and multi-asset interactions in a cost-efficient way. This makes it easier to implement complex gameplay behaviors with greater flexibility and reliability.

3.2.3 Full-Stack Architecture for Uninterrupted, Seamless Interactions

Sui is designed as a blockchain infrastructure optimized for high-throughput, real-time use cases such as gaming, high-frequency trading (HFT), and other interaction-intensive environments where large volumes of transactions occur in short timeframes.

Source: MYSTICETI: Reaching the Latency Limits with Uncertified DAGs

To achieve this, Sui integrates a consensus engine called Mysticeti, which enables sub-second finality. Mysticeti is a DAG-based (Directed Acyclic Graph) consensus protocol that adopts an uncertified approach—skipping the traditional round-by-round certification process to minimize latency. Rather than relying on a single leader, Mysticeti utilizes the full bandwidth of the network, allowing multiple validators to process transactions in parallel while still achieving rapid total-order consensus.

Sui also integrates several technical innovations to reliably support ultra-fast, high-volume transaction processing. For example, Remora enables horizontal scalability by distributing validator tasks across multiple machines—allowing transactions per second (TPS) to scale linearly with hardware expansion. In addition, the introduction of Programmable P2P Tunnels makes it possible to batch and settle microtransactions on-chain, which are common in real-time trading and gaming scenarios. This empowers developers to design custom transaction logic tailored to the specific needs of their applications, while the network maintains high performance without bottlenecks, even under sudden surges in demand.

Beyond that, Sui has adopted SCION (Scalability, Control, and Isolation on Next-generation Networks) to proactively defend against common internet-layer security threats such as BGP hijacking, DDoS attacks, and DNS spoofing—while ensuring stability in environments where downtime is critical, such as large-scale online games. Additionally, through Walrus, a decentralized on-chain storage system, Sui enables cloud-level handling of massive datasets ranging from gigabytes to exabytes. Access to these stored files is secured at the blockchain level via the SEAL protocol, which provides encryption and permission control.

As a result, Sui is advancing toward a full-stack architecture that integrates a broad range of infrastructure technologies to support an open and scalable coordination layer—one that enables both vertical and horizontal scalability within a trust-based network. This fast and flexible structure is particularly well-suited for managing diverse types of digital assets and the complex interactions involved in game asset trading. This is also one of the key reasons why OVERTAKE strategically chose Sui as its foundational platform.

3.2.4 Tooling for Enhanced UX and DX

Beyond its core architecture, Sui provides a comprehensive suite of tools and modules that make it easier for OVERTAKE and its ecosystem partners to implement user-friendly features.

For instance, zkLogin allows users to sign in instantly with Web2 accounts like Google or Meta—no seed phrase required. Passkeys link biometric authentication to user sessions, enabling seamless transaction execution without repeated signing. Meanwhile, KELP enhances account security and recoverability through 2FA and social recovery mechanisms, ensuring that even if a user loses access to their keys, their account can still be safely restored. These UX modules combine the convenience of Web2 with the self-custody benefits of Web3, dramatically improving both accessibility and trust.

At the same time, a range of developer tools—such as RPC 2.0 (based on GraphQL), security utilities like Sui Move Prover and Bugdar, the Move Registry, and various SDKs—enable game developers to build diverse features in a stable, intuitive, and efficient manner.

In short, Sui offers a highly refined development environment across both UX and DX, effectively lowering the barrier for OVERTAKE to implement complex game assets and interactions on-chain with ease.

3.3 OVERTAKE’s Roadmap: From Product to Protocol

Leveraging these unique characteristics of the Sui infrastructure, OVERTAKE envisions the development of its P2P digital asset marketplace protocol across three major phases.

3.3.1 Implementation of an On-Chain Escrow System

The first phase involves implementing a 2-of-3 multisig-based on-chain escrow system. This approach aims to mitigate the centralized operator risks prevalent in Web2-era marketplaces and to establish a more transparent and trustworthy trading environment.

In this system, settlements are executed automatically when both the buyer and seller approve the transaction. In the event of a dispute, the platform does not hold unilateral decision-making authority; instead, resolution requires the consent of at least one of the two counterparties, structurally safeguarding user rights. At the same time, OVERTAKE plans to integrate with game servers to verify in real time that the assets being traded actually exist and are owned by legitimate players, effectively preventing issues such as counterfeit items or duplicate listings - this reflects OVERTAKE’s vision to go beyond merely functioning as a marketplace and instead serve as core infrastructure that connects gameplay with the in-game economy.

Through this approach, P2P asset trading can take place instantly and trustlessly via the OVERTAKE platform, with minimal coordination costs.

3.3.2 Game Integration for Verified Asset Trading

In the next phase, an Offchain Asset Mirroring approach will be introduced, allowing in-game data—such as accounts and items—to be represented on-chain as objects. To verify asset ownership and state, game servers will implement a Publisher Attestation structure, which provides signed proofs or authenticated APIs. Additionally, by establishing an Asset Registry Contract—an on-chain registry that defines valid collections, asset types, and associated games—the system aims to eliminate traditional escrow protocols and enable trust-based transactions of verified game assets such as accounts, currencies, and high-value items directly within a framework connected to the game publisher.

In this process, structures such as Dynamic NFTs and Nested NFTs will be actively utilized to create an environment where gameplay and asset states are precisely and seamlessly synchronized on-chain in real time.

3.3.3 Embeddings as Infrastructure

Ultimately, OVERTAKE’s goal is not to operate an independent marketplace forever, but to enable game developers to embed its progressively developed features directly into their games.

In other words, by providing modular APIs and SDKs that function as on-chain escrow mechanisms, OVERTAKE seeks to modularize the game asset market and position itself as a highly scalable layer of economic infrastructure—one that can be seamlessly integrated across a diverse range of gaming environments.

3.3.4 Evolving from a One-Way Service Provider to a Two-Way Platform

In addition to its ultimate goals, OVERTAKE is introducing a critical component to further unify and energize its ecosystem community along the way: the $TAKE token, which functions as both a utility and governance token.

A core ethos of blockchain is the ability to foster voluntary communities through well-designed incentives. From the perspective of a traditional Web2 platform operator, there's a clear limit to expanding platform utility solely through top-down efforts. Decisions such as which game titles or assets to support next, or whether user fees are justifiable, often involve significant communication costs—long a burden for both platforms and users.

Recognizing these challenges, OVERTAKE has designed a virtuous cycle where both game developers and user communities can participate in and contribute to platform operations, centered around $TAKE as the ecosystem and governance token. Unlike the mileage systems of legacy P2P trading platforms—which merely served as usage credits—$TAKE takes things a step further. It offers governance rights, economic incentives, and a sense of shared ownership within a unified framework. This structure moves beyond simple user retention; it cultivates deeper platform loyalty and a collective identity, ultimately laying the foundation for maximizing social capital across the platform, game ecosystems, and the user base.

More specifically, $TAKE is built around four core functionalities. First, it features a staking-based reputation system with slashing mechanisms to assess and signal user credibility. Second, it encourages active participation by offering economic incentives aligned with user behavior and preferences—such as priority access to premium items, higher placement or visibility within the platform, and tier or rank upgrades. Third, it delivers tangible utility through token-gating and transaction fee payments. And finally, it grants governance rights, enabling holders to take part in critical decisions like fee buyback proposals, protocol upgrades, parameter adjustments, and the allocation of community funds. These features allows community to not only enjoy a more favorable trading environment and exclusive benefits compared to regular users, but also positions them as active contributors who participate in shaping the market and driving the growth of the broader Web3 ecosystem.

In other words, this design reflects OVERTAKE’s core philosophy of moving beyond one-dimensional strategies that rely solely on token incentives to attract users, aiming instead to build a sustainable community that grows together with the protocol through meaningful participation and value creation.

4. It's Time for a Protocol ‘Just for Games’

Wherever users gather, economic activity naturally becomes more sophisticated. In the world of games and broader IP-driven industries, value is increasingly generated not only from original content created by developers, but also from a growing wave of user-generated secondary creations—propelled by advances in AI and digital infrastructure. Against this backdrop, the market for trading gaming assets is emerging as one of the most promising areas for growth, with blockchain technology gaining recognition as a powerful enabler of this evolution.

Until now, there has been no dedicated infrastructure built exclusively for game asset trading, and Web3 technologies have often been developed in ways that overlook real user behavior. OVERTAKE takes a fundamentally different approach—rooted in a deep understanding of how users engage with existing platforms—and strategically layers Web3 architecture on top in a seamless, user-aligned manner. With this approach, OVERTAKE aims to establish itself as the go-to protocol for helping gaming ecosystems adopt Web3 in a more realistic and practical way.

Of course, there are still significant challenges to address—ranging from the sustainability of tokenomics and the complexity of regulatory environments to shifting perceptions within existing gaming communities. However, considering the immense value and scalability of digital assets that are naturally created and exchanged within virtual environments, the transition toward a digital world is less a matter of choice and more an inevitable trajectory.

In this context, the partnership between Sui—a technological frontrunner in Web3 infrastructure—and OVERTAKE—a project grounded in the practical expansion of the gaming industry—emerges as an ideal match. With complementary strengths, they are uniquely positioned to drive the next chapter of Web3 gaming's evolution.